{"id":104722,"date":"2026-03-23T08:51:47","date_gmt":"2026-03-23T07:51:47","guid":{"rendered":"https:\/\/www.velvety-cosmetics.com\/2026\/03\/23\/day-of-new-ideas-how-creativity-turns-into-concrete-products\/"},"modified":"2026-03-25T08:17:34","modified_gmt":"2026-03-25T07:17:34","slug":"day-of-new-ideas-how-creativity-turns-into-concrete-products","status":"publish","type":"post","link":"https:\/\/www.velvety-cosmetics.com\/en\/2026\/03\/23\/day-of-new-ideas-how-creativity-turns-into-concrete-products\/","title":{"rendered":"Day of New Ideas: How creativity turns into concrete products"},"content":{"rendered":"\n

On March 5, 2026, Velvety hosted the Day of New Ideas for the first time. It is a format that deliberately breaks with the daily routine. <\/p>\n

The focus was not on \u201ccreativity for the sake of creativity,\u201d but on a very concrete objective:
New product ideas were to be developed in a way that they are realistically feasible, can be seamlessly integrated into existing processes, and can be produced using our current production facilities.<\/strong> At the same time, the goal was not only to generate ideas, but to translate them directly into market-ready concepts<\/strong>.<\/p>\n

In practical terms, this meant:
Each idea had to clearly answer who the product is intended for, what specific benefit it offers, and why it would actually be purchased<\/strong>. This was complemented by considering how it could be produced, packaged, and distributed.<\/strong><\/p>\n

Because this is exactly where many innovation processes fail, not due to the idea itself, but because of the missing connection to operational reality and the market.<\/p>\n

\"\"<\/p>\n

The start: Energy instead of idle time<\/h3>\n

The day deliberately started in an unconventional way, with three short warm-up exercises, including elements of laughter yoga.<\/p>\n

The goal was to create an open and dynamic atmosphere right from the start and to bring everyone out of their usual working mode.
And yes, also a little bit out of their comfort zone. \ud83d\ude0a<\/p>\n

The effect was immediately noticeable: the initial barrier quickly disappeared, the group was fully present, and the first discussions emerged almost naturally.<\/p>\n

Phase 1: Understanding what really works<\/h3>\n

As preparation, each participant brought along a personal favorite cosmetic product.<\/p>\n

The key question behind this:
Why does this product truly work?<\/strong><\/p>\n

The answers were collected, discussed, and then systematically clustered. It quickly became clear that successful products are rarely defined solely by their ingredients. <\/p>\n

Much more important are factors such as:<\/p>\n