DE
Ten years of Velvety: ten years of passion, curiosity, and a whole lot of courage.
When we started in 2015 with a handful of ideas, 200 m² of production space, and six motivated employees, we wanted to prove one thing above all: cosmetics can be effective, modern, and reliable – without compromise.
Today, we supply brands throughout the DACH region and beyond, develop innovative formulations, stand for sustainable cosmetic products, and can proudly say: a vision has grown into a company that expands every day – in experience, in people, and in opportunities.
The first steps: big dreams in a small space
Just one year after our founding, it became clear that space would no longer be enough. In 2016, we moved into larger facilities, expanded our production, and tripled our team. It was a time of night shifts, improvisation, and the unshakable belief that we were building something special.
The breakthrough: solid shampoos and the power of innovation
In 2017 came the moment that changed everything: we developed our first solid shampoo.
What began back then as a bold step into a niche became a symbol of our innovative strength. Today, solid care products are among the key pillars of modern cosmetics, and we are proud to have helped shape this trend early on.
Quality that convinces: IFS-HPC certification and new dimensions
In 2019, we received the IFS-HPC certification, an internationally recognized quality seal that proves: our standards are not only high, they are measurable.
With this certification and the expansion to 1,000 m² of production space and 1,800 m² of warehouse space, new doors opened to exciting projects and strong partnerships.
Technology meets vision: new equipment, new possibilities
In 2021, we invested in state-of-the-art extrusion technology, significantly expanding our product portfolio. A year later, we purchased a property in Ansfelden – a clear commitment to sustainable growth and long-term responsibility.
Every machine, every square meter was another step toward the future.
2024: Hot filling, sticks & new paths
With our new hot-filling system, we launched into a new era in 2024: the production of sticks.
Another milestone that opens up entirely new product ideas for our partners – from lip care to deodorants to body care sticks.
Our combination of innovation and flexibility makes Velvety a sought-after partner in the private label sector today.
2025: An anniversary that marks a new beginning
2025 is not only our anniversary year, it also marks the beginning of a new chapter.
With over 50 employees and the launch of our own brand Inuana, we show that we are not only developing for other brands but can also create for ourselves.
Inuana combines our experience as a manufacturer with our passion for modern, sensual cosmetics and stands for what drives us: courage, quality, and creativity.
Looking ahead
After ten years, we feel more than ever that our story is only just beginning.
We want to remain curious, keep taking bold steps, and, together with our partners, create products that inspire and move.
Velvety remains a place where ideas can grow – driven by research, creativity, and a strong team.
What drives us is the passion to combine quality and sustainability and to keep reimagining cosmetics.
Here’s to the next ten years.
With courage. With trust. With Velvety.
The world of cosmetics
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