Bath salts – effects, production, and possibilities for developing your own product concepts

A warm bath is one of the simplest ways for many people to relax after...

Gentle facial cleansing – why cleansing and skin renewal are so important

Let’s be honest: You know you should cleanse your face in the evening. Still, there...

What does brand building really mean? – The INUANA story from the inside

A brand doesn’t start with a product. It may sound like a cliché, until you’re...

Day of New Ideas: How creativity turns into concrete products

On March 5, 2026, Velvety hosted the Day of New Ideas for the first time....

Anti-Wrinkle Stick in Everyday Life

Now Andreas from the Velvety marketing team is testing the Anti-Wrinkle Stick and would like...

Minimalist skincare routine for healthy skin

In the world of skincare, complex routine trends dominate today. Every day, 10-step routines and...

Blemished Skin in Adulthood – What Really Happens in the Skin

Many people automatically associate pimples with puberty. However, blemished skin is also common in adulthood...

Sensitive skin – what causes it and how can it be soothed?

Sensitive, irritated skin is not a classic skin type, but usually a temporary condition. The...

Why pure moisturising care is not enough for dry skin

The central role of the skin barrier and what dry skin really needs Dry skin...

The world of modern deodorant products

The market for modern deodorant products is growing rapidly. Deodorant sticks and creams in particular...