Category Archives: Expert Contributions

Clean Beauty: What’s Really Behind “Clean Beauty”?

The term Clean Beauty has become an integral part of the cosmetics industry. More and more brands are promoting “clean” ingredients and “pure” care, promising products free from harmful chemicals. But what does Clean Beauty actually mean? Is it just a marketing trend, or a genuine shift toward better skin compatibility, transparency, and sustainability?

Hair Soap vs. Syndet: What’s Really Good for Your Hair

More and more people are turning to sustainable and natural alternatives for hair care, such as solid shampoo. It’s not only environmentally friendly but also especially long-lasting: one bar of solid shampoo replaces around three 250 ml bottles of liquid shampoo. This makes it significantly more cost-effective per wash.