Why pure moisturising care is not enough for dry skin

The central role of the skin barrier and what dry skin really needs Dry skin...

The World of Modern Deodorant Products

The market for modern deodorant products is growing dynamically. Deodorant sticks and deodorant creams in...

EU Cosmetics Regulation and Ingredients: Why Substances Disappear from the Market

In the cosmetics industry, ingredients that were considered standard for many years repeatedly and suddenly...

Cloud Dancer as the Trend Color 2026: An Interpretation for Cosmetic Brands

With the choice of Cloud Dancer as the trend color for 2026, a color world...

The silent side of effective cosmetic products

Why many cosmetic products fail despite good active ingredientsMany cosmetic products do not fail because...

The 5 most important products for a successful winter season

As temperatures drop, the skin’s care needs change. What can be light and refreshing in...

Reimagining Winter Care: Water-Free Concepts as a Game Changer

Winter care 2025/26 places high demands on modern formulations. In this article, we show how...

Winter changes markets and skin needs

Winter skincare becomes essential during the cold season. Discover how skin needs change and which...

After 10 years: Where is Velvety headed next?

Anyone walking through our production halls today can immediately feel the energy in the air....

Ten Years of Velvety in Numbers

Ten years. A decade full of ideas, development, and passion. What once began with a...