Category Archives: Velvety Insights

The cosmetics market is constantly evolving, and consumers are increasingly looking for skincare serums with targeted active ingredients that promise instantly visible results. In recent years, dropper serums have become a symbol of premium skincare and are now an essential part of every modern facial care routine.

Pens, coffee mugs and the like serve their purpose, but often the most important thing gets lost: your brand.

5 types of men and their grooming routine, or what your toiletry bag reveals about you

Whether it’s a summer holiday or a business trip – anyone traveling with carry-on luggage knows the typical challenges: the 100ml liquid limit, decanting into travel-sized containers, and the hassle of clear plastic bags. Add high temperatures to the mix, and many conventional cosmetics reach their limits: they leak, melt, or lose their effectiveness.

As Austria’s largest manufacturer of solid cosmetics, we are constantly evolving – as are our textures. Previously firmly convinced, we are now… a little softer. More precisely: semi-solid.

Did you know that millions of bacteria can accumulate on makeup brushes and sponges in just one week? These bacteria can not only lead to skin problems like blemishes and irritation, but also significantly reduce the lifespan of your beauty tools.

Solidwau is a vegan dog shampoo that contains specially developed scents for dogs’ sensitive noses, while also nourishing the skin and making the coat shine with natural ingredients. The product is offered in sustainable packaging and aims to protect both the environment and pets.

Solid cosmetics innovation, individually designed

Meeting sustainability, quality and innovation

Velvety is currently collaborating with the Wels University of Applied Sciences. The aim of this collaboration is to explore new ways of using food waste to develop natural soap solutions.