Ready-to-sell cosmetic solutions with Inuana

Not every project requires individual product development.

If minimum order quantities, timelines, or project scope don’t align with a classic private label setup, Velvety offers a structured alternative with Inuana: market-ready, tested product concepts for a fast and cost-efficient market entry.

Inuana is deliberately designed as a modern, market-oriented brand and aligns with current requirements in terms of application, format, and positioning.

Typical areas of application

  • smaller volumes below traditional private-label MOQs
  • fast market entry required
  • reduced development time and lower coordination effort
  • testing new categories, markets, or sales channels
  • first product steps for new brands or product ranges

Inuana can also be used as an entry-level solution, with the option to later transition successful products into customized private-label concepts.

Product categories

Inuana products are based on existing, market-ready concepts with a focus on functionality and feasibility.

  • Face care
  • Hair care
  • Body care
  • Bath & Wellness
  • Special products for men

Typical products include deodorants, hair wax sticks, facial care in stick format, shampoo, shower care products, bath salts, bath melts, and more.

B2B advantages

Inuana is also designed as a B2B solution and enables a structured market entry with reduced risk.

  • lower minimum order quantities compared to private label
  • significantly reduced time to market
  • existing, tested formulations
  • lower development and coordination effort
  • special wholesale pricing for B2B partners

This model is particularly suitable for projects where capital investment, speed, and feasibility are the main priorities.

Background

Inuana is the in-house brand of Velvety Manufaktur GmbH.

The product concepts are based on the same development and production logic as our private-label projects, including solid formulation expertise, market understanding, and practical implementation know-how.

Discover INUANA and think beyond.

Get to know INUANA products better and explore the full collection.

INUANA products

Discuss your project with us, and let’s define the right setup for you together.

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